Celesta, shows and images for brand agencies.
Product launch, brand anniversary, awareness campaign: we write the show as content from the start. You get an evening, but also a shooting plan, clear rights and images you can use for months.
- Shooting schedule drawn up in consultation with you
- Usage rights as set out in the quote
- France, Europe, the Middle East, Asia
Our role alongside brand agencies.
We start from your message, your brand guidelines and your tone, and we give them a form in the sky that photographs well.
Brand and branding agencies
You are championing a platform, a space, a tone. We work on the basis of your guidelines and terms of use, and we let you know what is permissible before you post it.
Advertising and content agencies
You have a film to deliver and a campaign to feed. We write the show for the camera as much as for the audience, and we set the scene and the shooting plan together.
Marketing strategies
You are responsible for a marketing budget and its fallout. We provide you with the means to measure it: a reusable visual asset, with the rights set out clearly in writing.
Fireworks, drones, mapping: the image of each discipline.
For a brand operation, we advise you on the discipline according to the image your campaign needs: a wide shot of fireworks or a tight shot of drones.
The image you get
What we agree with you
Fireworks displays and pyrotechnics
A large, warm image: the wide shot that opens your film and shows the scale of the event.
The pace of the firing, the usable shot lengths for editing, and the angles from which the scene is actually filmed. Full details can be found on the pyrotechnic show page.
Light drones
It writes a readable shape in the sky: a symbol, an object, a signature.
Checking the feasibility of the shape and colour before making any commitments: we make sure your shape can be read from where the audience stands. See the drone light show page.
Sound and light show
The atmosphere in which your guests are photographed. It lights all the images of the rest of the evening.
Light temperatures suitable for filming, and a layout that ensures your light sources are not directly in the cameras’ line of sight.
Video mapping
We project exactly the images you have approved, frame by frame.
The survey of the façade, the viewpoint from which the image is not distorted, and the use of your source files rather than a reinterpretation.
Four points that secure your recommendation.
These four points remain in-house, which enables you to defend your recommendation to the advertiser.
In-house F4 pyrotechnicians
When an advertiser asks who is actually carrying out the work, we answer: our own salaried pyrotechnicians, F4-T2 certified.
Licensed storage facility
Your campaign is scheduled around a fixed launch date. Our licensed storage facility means we do not have to rely on external supplies on that date.
Timecode synchronisation
We synchronise the effects by timecode to a soundtrack known in advance: your editor works with predictable material.
A single point of contact
The same contact person speaks to your art director, your production and the film director. A single person passes on the brand guidelines.
Five steps, from the brand brief right up to the rough cuts.
The shoot is prepared from the second stage.
You
We
01
You tell us the brand
The platform, the code of conduct, the tone, what is prohibited, and, above all, the intended use of the images after the event.
01
We are assessing the feasibility
What the medium allows of your brand guidelines, what it does not allow, and what this changes for the venue and the budget.
02
You choose the director
Who is filming, using what equipment, and for what output format. We need this to plan the camera angles.
02
We write for the camera
Script, musical score and cost estimates, as well as camera angles, suitable shot lengths and the exact timing of the key action.
03
You confirm the form
The symbol, the signature, the colour sequence. Once this has been approved, it cannot be changed without affecting the timetable.
03
We are putting together the file
Risk assessment, implementation, regulatory documents and declarations. You do not need to carry out any administrative procedures.
04
You’re in charge of the evening
The running order, the speeches, the audience. We’ll work around your schedule and that of your film crew.
04
We’re rehearsing in front of the cameras
Real-world testing, adjusting the camera angles with the director and finalising the take-one cue with your production control team.
05
You operate
Film, social media, press pack, upcoming tender. The rights set out in the quote tell you exactly what you are allowed to do with them.
05
We deliver and then pack up
We’ll ensure everything is in top condition, carry out dismantling and refurbishment, and then pass on the information we’ve gathered on our end in accordance with the agreed terms.
Lead times for a brand operation.
A product launch has a fixed date: we use it to submit the authorisation files very early, as their lead times cannot be made up later.
3 to 6 months
The Time of Creation
We allow this time for a complete production, from the first prototype to the final test. For a brand operation, it also covers the back-and-forth of design approval.
1 month · 45 days
The age of administration
Permits take a month to process for a fireworks display and forty-five days for a drone light flight. These two lead times cannot be adjusted: we put them first in your campaign plan.
3 to 6
Months in advance
To coordinate the filming with the performance
+20
Countries where the organisation operates
For brands running a campaign
F4
Certification
Execution guaranteed without subcontracting
ICPE
Licensed storage facility
To stick to a fixed launch date
Images, rights and guidelines: the points settled in the quote.
Three questions are settled in the quote, before the evening.
What you need to get
What we include in the quote
A scene worth filming
A scene your director can film: not too dark between effects, not too fast, and not seen from an angle where the audience blocks the view.
Axes and breathing patterns
We indicate the points from which the scene reads, and we build into the writing moments long enough to be edited. We decide this at the design stage.
Written rights
Knowing who can broadcast what, where and for how long, from the moment the quote is signed.
A framework agreed upon at the time of signing
The terms and conditions governing the use of images from the show are set out in the quote and discussed in advance, including our own use for reference purposes.
A respected brand
Colours faithful to your brand guidelines and a symbol that can be read in the sky from where the audience stands.
Upstream validation
We’ll show you what the chosen design and colours will look like before you present them, and we’ll be frank about what the material can’t do.
Present your operation.
The message, date, location and intended use of the images are all that is needed for an initial response. You will receive a creative brief and a quotation that you can present to your client as they stand.
Your questions about brand operations.
Who owns the images from the show?
It is settled in the quote. We set out what you may broadcast, on which media and for how long, as well as the use we reserve for reference.
Can we spell out our logo using drones?
Often, yes, but not everything translates. On our flights, very fine details, subtle gradients and certain solid blocks of colour aren’t visible from the distance at which the audience is viewing them. We test your logo before you present it, and we’ll give you our honest opinion on what will work and what will need simplifying.
Can our film be shot under favourable conditions?
Provided we discuss it early on. We identify the angles from which the scene really comes across, and we ensure that the shots are long enough to be edited together.
Do you work in accordance with our brand guidelines?
Yes, that’s where we start. We use your source files rather than reinterpreting them, and we tell you what each medium is best at conveying about your identity. Video mapping reproduces your files frame by frame; drones impose more constraints on form and colour.
How long before the event should we book you?
We allow three to six months for production, and for a brand operation we add the time taken for the design to be approved. Then come two deadlines set by the authorities, which cannot be adjusted: one month for a fireworks display, and forty-five days for a drone light flight.
How much does a drone light show cost?
A drone light show starts at 10,000 euros. The number of drones, the duration of the display and the airspace available at the venue then affect this figure. The complexity of the shapes to be created is also a factor, and this is something we take into account right from the initial assessment.