FAQ

Product launch shows: the scenographic showcase of your innovations

A product launch plays out on the brilliance of an instant. Celesta’s teams design spectacular, custom stagings to record the identity of your new range, collection, or brand in the minds of your guests and the media. A trusted partner of major luxury houses, international brands, and CAC 40 flagships, we put our artistic engineering at the service of your strategy to create a majestic unveiling matching your prestige.

Technical solutions to support brand product launches

High technology precision at the service of pure emotion. Celesta enhances the deployment of your new collections with timed scenographies matching your requirements.

Pyrotechnics and grand displays

Celesta enhances your launches with high-precision pyrotechnics. For major houses and CAC 40 flagships, we create synchronized displays combining elegance and prowess. Each departure is orchestrated to enhance your innovation. The art of fire serving your image, for an unforgettable, safe visual impact with an exceptional signature.

Drone Light Shows

Celesta transforms the sky into a technological showcase. For major brands, our drones draw your logos and product silhouettes with precision. A silent, eco-friendly, and modern choreography, perfect for enhancing your urban launches and captivating your guests with visual audacity, guaranteeing a memorable impact.

Multimedia & Special Effects

Celesta enhances your unveils with exceptional multimedia engineering. mapping, lasers, flames, and sound design merge into a unique sensory narrative. For major houses, we design custom special effects that enhance each product detail, offering an innovative, immersive, and unforgettable launch matching your requirements.

Monumental video mapping

Celesta transforms architecture into a living screen. For major houses, our custom mapping changes volumes and reveals your products with brightness. We merge 3D technology and storytelling for a total immersion, guaranteeing your launch a spectacular dimension and a prestigious aura, captivating your guests.

Sound and light to enhance the moment

Celesta’s sound and light expertise redefines immersion for your product launches. We orchestrate precise musical spatialization and architectural contrast to enhance your identity. Each ambiance is sculpted to offer major brands an immersive and majestic staging, creating a memorable story for your guests.

The exceptional final

Celesta orchestrates the final of your launches with absolute mastery. For major brands, this highlight is the key moment where innovation prints itself durably. Timed synchronization, visual power, and elegance are combined to close your event on a majestic note, leaving guests and media won over by your identity’s strength.

From creative brief to media coverage

01

Scoping & Brand DNA

Immersion in your universe. We assimilate your brand platform, the new product’s positioning, your confidentiality constraints (embargo), and your press relations objectives.

02

Artistic direction & Scenography

Design of the visual layout, selection of effects, technical survey of locations (flagship stores, monuments, unusual sites), and 3D modeling of the show for validation by your marketing directions.

03

Engineering & Professional secrecy

Supply of premium equipment and secure preparation from our ICPE-classified facility, in absolute compliance with the confidentiality inherent to your launch.

04

Orchestration & Time-Code

Encoding and synchronization of each effect to the millisecond on your soundtrack. Tests are rigorously conducted to guarantee perfect angles of view for your photographers and video captures.

05

The Unveiling (The Big Day)

Our technical direction pilots the show live. Flawless coordination with your event agencies, production teams, and safety services for an absolutely fluid output.

06

Review & Amplification

Post-event technical review and technical support to facilitate the use of your visual captures in your future communication campaigns.

Why entrust your brand enhancement to Celesta?

A culture of ultra-luxury and high standards

Accustomed to collaborating with the greatest houses and communications directions, our teams master premium codes. We guarantee an absolutely clean execution matching your industry standards.

Mastery of high-stakes environments

VIP safety, protection of heritage sites, discretion of installations: our experience of major events allows us to anticipate all technical constraints for complete peace of mind on event day.

Custom work as the only standard

Your product is unique, its launch must be too. We reject pre-packaged templates. The visual story we write is yours, designed custom to make your innovation shine internationally.

Ready to enhance your innovation?

Let’s exchange on your ambitions and design together the scenographic system that will make your next launch an unforgettable signature event.