A town anniversary to tell the story of
Marking a town’s 125th anniversary calls for more than just a bonfire: it is an opportunity to tell a story. Bois-Colombes has opted for video mapping to retrace, through images, the key milestones in its development since its foundation.
Video mapping: a way of telling a city’s story
Celesta created a visual narrative combining archive footage, illustrations and contemporary animations, projected onto an iconic building façade in the town centre. The narrative was developed in collaboration with the local council to ensure it remained faithful to the dates and landmarks that are dear to local residents.
A production timed to coincide with the programme of festivities
A town’s anniversary is often accompanied by a packed programme of events: exhibitions, concerts and street entertainment. The projection mapping show was billed as the highlight of the evening, with a precise timetable to ensure it slotted seamlessly into the rest of the programme.
An anniversary the locals will remember
By opting for a narrative format rather than simply a bonfire, the town offered its residents a moment of collective remembrance, combining education with entertainment. It is an original way of marking a symbolic milestone without simply resorting to a predictable format.
